Lijjat Papadam: A Tale of Revamping from Lijjat Papad to Lijjat Papadam.
Lijjat is renowned for its commitment to quality, and has earned a solid reputation. However, its reach remains somewhat limited, with a fewer people recognising its potential as a healthy and versatile treat. The purpose of this rebranding is to emphasize the brand's core values of women empowerment and to extend its appeal to a wider audience.
NOTE: Concepts presented here are part of student project
![](https://cdn.myportfolio.com/ce2c245a-b215-4c4a-a3b6-39394566f06b/4ad8aa0c-5f0e-4c3d-b8e5-0ab2e3003a4b_rw_3840.jpg?h=6deb4312b4d62da1b27eab6a22c4c92c)
![](https://cdn.myportfolio.com/ce2c245a-b215-4c4a-a3b6-39394566f06b/162a0569-4541-44b8-8dc3-1162ec7df7f7_rw_3840.jpg?h=a4cbd083b1dab4189b226cace0250929)
![](https://cdn.myportfolio.com/ce2c245a-b215-4c4a-a3b6-39394566f06b/0ec2b126-3fe4-43f1-95b8-a24a74c25ce5_rw_3840.jpg?h=9f740a9992a875e2c872fd08c926040c)
![](https://cdn.myportfolio.com/ce2c245a-b215-4c4a-a3b6-39394566f06b/b19bb8a0-b15f-41b7-9dc1-f524784bde81_rw_3840.jpg?h=d2a176cf895600c89660e31921943565)
![](https://cdn.myportfolio.com/ce2c245a-b215-4c4a-a3b6-39394566f06b/904c553f-d141-4c69-a6a0-bcd61f106f24_rw_3840.jpg?h=f1ce3b09aeca829e20d858b5522df933)
![](https://cdn.myportfolio.com/ce2c245a-b215-4c4a-a3b6-39394566f06b/718225af-4d05-406a-b736-4b93fd8fc4b3_rw_3840.jpg?h=a29d787e9aebc827875dc779e4366af8)